No matter how great your services/products are, it all started with good lead generation methods. There are many ways to generate good leads. It can be cold leads and warm leads. In order to generate good leads, we will need to generate interests first with digital marketing.
If your audience is not interested in what you have to offer, they might not give you their particulars. Sometimes, the prospects might not have the need now but they leave their particulars out of curiosity. This happens when your copywriting or landing page has room for improvement.
In terms of quantity and quality, a few good leads are way better than a lot of low-quality leads. This is because the chances of converting good leads are higher. Low-quality leads are cold and do not have the need now.
They can be categorized as future prospects. Since they have heard of your company, products, and services, it is easier to convert them later on by retargeting.
Good copywriting and good targeting are essential to generate high-quality leads. When the right audience with the right interests are at your landing page, they are likely to fill up their particulars and purchase. Here is an example of our landing page.